ASHLEY HORNBUCKLE

Social Media Management
Social media should do more than just fill a feed—it should actively support your business by showcasing your work, building trust, and keeping you top-of-mind when clients or hires are ready to take action.
This is a fully managed social media system that turns your day-to-day work into a consistent stream of visibility, credibility, and opportunity. Instead of posting occasionally or scrambling for content, you’ll have a clear strategy and consistent presence that reflects the quality of your work and your team.
The Goal:
To make your business:
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Easy to find
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Easy to trust
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Top-of-mind when work or hiring needs arise
Core Strategy:
Your social media will function as:
1. A Visual Portfolio: Showcase your work in real time to build immediate credibility.
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Before & after transformations
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Project progress updates
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Completed work
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Equipment and job site visuals
2. A Recruiting Tool: Attract the right people to your team.
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Team spotlights
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Day-in-the-life content
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Hiring posts
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Company culture and values
3. A Trust Builder: Educate and connect with your audience.
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Safety practices
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Industry insights
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Process explanations
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Community involvement
What’s Included:
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Monthly content strategy and planning
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Content calendar creation
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Social media content creation (posts + captions)
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Consistent posting (4–7x per week)
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Basic video editing (reels / short-form content)
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Engagement monitoring and message response
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Brand-aligned messaging across all content
Platform Focus:
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Facebook (community presence + local visibility)
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Instagram (visual storytelling + reach growth)
Why This Matters:
Most businesses post inconsistently—making them easy to forget.
With a consistent system:
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You stay visible in your community
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You build trust before the first conversation
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You increase referrals and inbound opportunities
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You attract both clients and employees
Without it:
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You miss opportunities
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You’re harder to find
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Growth becomes slower and more reactive
How It Connects:
This service works alongside:
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Your website (to convert visitors into leads)
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Your email marketing (to nurture and follow up)
Together, this creates a complete, connected marketing system.
Outcome:
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Stronger brand presence
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Increased trust and credibility
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More consistent visibility
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Improved hiring and client opportunities
Investment: $1,100/month